Video content is a great marketing tool. You can use it to spread your message and get people to pay attention to your products and services, get them to subscribe to your mailing list or follow you on social media, or just start them thinking positively about your brand.
A video is only useful, though, if it is seen, and that’s what we can help you with. We have a video grading service, and we will highlight issues that could be impairing your rankings. Our service will help you to make the improvements that you need in order to get your videos to show in Google search results.
Google pulls video content from a number of sources – including, of course, YouTube. For a video to appear in the search results, it needs to be interesting (either informative or entertaining), and it needs to be clearly relevant to the topic that the person is searching for.
Google is required to share video content from not just their own properties, but other sites that accept content, such as Vimeo, DailyMotion, etc. However, if you want a fast route into the search results then for the most part YouTube is the way to go.
There are a lot of things that you can do to improve your chances of ranking well. Length matters, as does the title of the video, the description, quality, and annotations. Putting the video in the right category can help you to rank better, as can using tags to help the search engines (and YouTube itself) appropriately categorise it.
Make sure that your video is well-designed, and that it is structured in a way that will pull people in. You only have ten seconds or so to get people to think “yes, this video will give me what I need”. YouTube tracks views and bounces, and also looks at how many people watch the entirety of a video. If your content is too long it will drive people away, and that will count against you.
The onus is on the search provider to show content that people want to see, and if your video produces a lot of bounces then they are not likely to want to present it to other viewers because they don’t think that you can give the viewers what they want. They will be the people losing traffic if their results are consistently not helpful.
So, use our tips to make videos that will entice people to keep watching. Structure your videos in a way that encourages people to pay attention, and stops them from wanting to click the back button or keep searching. You can’t please everyone, but you can please enough people that it will make the search engines think that your content is worth putting near the top.
Your past track record counts, to an extent, as well. If you have a reputation for producing strong content, then your future content will be pushed to the top. This means that yes, success breeds success, and failure will make it harder for you in the future. So, before you publish any new videos, make sure that you know that the videos are the best that you can make them. Only share if you can honestly say that you would want to watch that content yourself.
If you would like us to take a look at your video content and grade it, then please do not hesitate to contact us. We would be happy to help you by looking at your video and providing you with an action plan to help you improve the content.